Final Design

This is the layout that achieves what I was aiming for. Here is how I got here -

Team

• Jr Designers: 3
• Engineering Lead
• CTO
• Product Owner: 1
• Lead Designer (me)

How I got here ?

Sometimes the simplest way is the best way.

Design Process

Here is the design process that I have followed. This is a project where a linear design process was followed. Everything by the book.

Internal Usability Tests

Usability testing and only internal team validation process was used here. I did not ask any user any questions. I repeat I did not ask any users any questions.

First Things First - The Sitemap

Sitemap!! Optimizing the sitemap for an easier navigation throughout the website. While focusing on conversion, I also doubled down on the lean UX principles to remove unnecessary design artifacts.

Interface & Content Layout - Spoiler alert! First attempt did not work

First layout testing did not go as planned. Some mistakes were made.

Take 2

Second attempt to find the perfect layout which is tested on the root level.

Responsiveness & Accessibility

Ensuring everyone has the same experience no matter the device being used and their physical ability.

Highlighted UI changes

Among other design decisions, these are some of the major UI changes that happened.