MatchTrack
Executive Summary
A client wants to develop a SaaS app to manage professional Tennis athletes, track equipment, and monitor performance, improving team efficiency , specially in Denmark. The sports management software market is growing rapidly, valued at $5.96 billion in 2021 and projected to reach $24.09 billion by 2031, with a 15.1% CAGR. We aim to launch the product with a few unique selling point.
Started from an Excel sheet
From an Excel sheet to the ideation stage, the idea was simple, driven by our belief in product-led growth. Our focus was on addressing the most critical use cases while ensuring the application remained intuitive to manage.
Where to Start ?
It is often fun and games when ideating but real challenge comes along when its time to put priority on things. So the question remains, where do we start from? I did some user interviews and came up with critical use cases. And that was the plan, to start with use cases and solve one high priority problem at a time.
Taking Initiative
Started with the prototype to focus on perfect navigation. Bringing in user insights early on.
Easy to understand Navigation
Clear navigation is essential for moving between tasks and getting things done quicker. I have iterated twice on this to find the perfect balance.
Get things done quicker
Making sure critical sections are handled within 2-3 steps to reduce cognitive load. For example: in-app shopping experience is like a 3 step process. Easy to handle, faster checkouts.
Easy Report
Track and Generate Report to manage better.
Retrospective
After the launch, we were very happy with the market response and the praises. Since this is a SaaS, we quickly iterated one last time to make sure it was perfectly scalable. Thanks for Reading!