InsideMaps Capture
Problem we were facing
Revenue hits a roadblock when there is a genuine dissatisfaction from customers when using certain services in our application. And that is what happened to us. Our customers were not happy using our feature.
Team
- Jr Designers: 5
- Product owners: 2
- Software Engineers: 3
- Lead Product Designer (me)
Overview
Building an AI product requires designers to balance technical complexity with user-friendly design, understanding their needs while leveraging AI capabilities effectively. It is a delicate dance, navigating between innovation and usability, refining iteratively to create products that resonate with users.
Quantitative Research - Phase 1
Initial phase was divided into two parts. Part 1 was mostly quantitative analysis where I interviewed a group of 20 people. Questions were carefully crafted to generate relevant data. One example is given below :
Qualitative Research - Phase 2
Final Improvements I made
These are the imporvements I made after taking all the research into account.
Updated Components :
Redesigning the components library to fit the improved design and interaction
Why it works? :
Results & Next Step
